CHAIRSCALE

What happens if I raise my price?

Price Increase Calculator

The question is never 'will anyone leave'. It is 'how many can leave before I am behind' — and that has an exact answer.

YOUR NUMBERS

$
$
%

YOUR RESULT

+$5,500 a year

Change in yearly revenue
+$5,500
New price
$45
Clients you can lose and break even
4.4

Per week

Break-even loss rate
11.1%

Run the scenario

  • +$2 per service-$200 a year
  • +$5 per service+$5,500 a year
  • +$10 per service+$15,000 a year
  • +$15 per service+$24,500 a year

You could lose 4.4 clients a week — 11.1% of your book — and still earn what you earn today at $40.

Educational calculation from the numbers you entered. Not financial, tax or legal advice.

HOW THIS CALCULATION WORKS

A price rise trades a little volume for a lot of margin. Because the new price applies to every client who stays, the break-even loss rate is usually far higher than barbers fear.

  • New revenue = (price + increase) × clients kept × weeks
  • Break-even clients = current weekly revenue ÷ new price
  • Clients you can lose = current clients − break-even clients

A WORKED EXAMPLE

$40 to $45 with 40 clients a week: break-even is 35.6 clients, so you could lose 4.4 a week — 11% of your book — and still be level. Lose only 5% and you are about $7,600 a year ahead.

These figures come from the example inputs above, not from industry data. ChairScale does not publish benchmark numbers until it has enough verified data to do it properly — read the methodology.

QUESTIONS BARBERS ASK

How much notice should I give?

Tell regulars in person a few weeks ahead and put the new price on your booking page the same day. Surprises cost more clients than the increase does.

Should I raise everything at once?

Raising the core service and leaving add-ons alone is easier to explain and usually moves the average ticket enough.

What if I lose more than the break-even number?

Then the increase was too big for that market or came without any change the client can see. Both are fixable, and the empty time can be filled at the higher price.

RUN THE SCENARIO

Save your numbers to a free ChairScale profile and get a business assessment that tells you which of these levers to pull first.