AVERAGE TICKET
Revenue divided by clients — what the average visit is worth.
WHAT IT MEANS
Average ticket is everything a client spends in one visit: the service, any add-on and any product. It is not the same as your haircut price.
THE FORMULA
Average ticket = revenue ÷ clients
WHY IT MATTERS
It is the one number that moves without touching your schedule. A few dollars on the ticket, across a year of clients, is a raise.
MEASURE IT
Average Ticket Calculator runs this calculation on your own numbers in under a minute.
RELATED DEFINITIONS
- Service MixThe blend of services that makes up your revenue.
- Revenue Per ClientWhat one client produces over a year.
- Pricing PowerYour ability to raise price without losing the book.
Part of Barber Pricing.