REBOOKING RATE
The share of clients who leave with their next appointment booked.
WHAT IT MEANS
Rebooking rate counts clients who take a specific date and time before they walk out, not clients who say they will call.
THE FORMULA
Rebooking rate = clients who rebook ÷ clients seen
WHY IT MATTERS
It converts today's work into next month's schedule. It is the cheapest growth available, because the client is already in the chair.
MEASURE IT
Rebooking Rate Calculator runs this calculation on your own numbers in under a minute.
RELATED DEFINITIONS
- Client Lifetime ValueWhat one client is worth across the whole relationship.
- Revenue Per ClientWhat one client produces over a year.
- Cancellation RateThe share of booked clients who cancel before the appointment.
Part of Client Retention.