CLIENT RETENTION

Keeping a client is cheaper than finding one, and the gap is measurable. These tools put a figure on both.

QUESTIONS THIS TOPIC ANSWERS

  • What is a client worth?
  • What is my rebooking rate?
  • What does losing a regular cost?

TOOLS FOR THIS TOPIC

Rebooking Rate Calculator

Rebooking is the cheapest growth there is: the client is already in the chair. This shows what walking out unbooked costs.

Client Lifetime Value Calculator

One haircut is a transaction. One client is an annuity. This puts a number on the difference so retention decisions stop being sentimental.

DEFINITIONS

RUN YOUR NUMBERS

Reading about it changes nothing. Put your own price, book and costs into a ChairScale tool and see what this topic is worth to your chair.