CLIENT LIFETIME VALUE
What one client is worth across the whole relationship.
WHAT IT MEANS
Lifetime value multiplies the average ticket by visits per year and the years a client stays with you.
THE FORMULA
Lifetime value = average ticket × visits per year × years retained
WHY IT MATTERS
It sets the budget for winning a client and for fixing a bad experience. Losing a regular is never a one-haircut problem.
MEASURE IT
Client Lifetime Value Calculator runs this calculation on your own numbers in under a minute.
RELATED DEFINITIONS
- Rebooking RateThe share of clients who leave with their next appointment booked.
- Average TicketRevenue divided by clients — what the average visit is worth.
- Revenue Per ClientWhat one client produces over a year.
Part of Client Retention.