REVENUE PER CLIENT
What one client produces over a year.
WHAT IT MEANS
Revenue per client multiplies the average ticket by how often that client visits in a year.
THE FORMULA
Revenue per client = average ticket × visits per year
WHY IT MATTERS
It shows why frequency matters as much as price: a client on a four-week cycle is worth far more than the same ticket every ten weeks.
MEASURE IT
Client Lifetime Value Calculator runs this calculation on your own numbers in under a minute.
RELATED DEFINITIONS
- Client Lifetime ValueWhat one client is worth across the whole relationship.
- Average TicketRevenue divided by clients — what the average visit is worth.
- Rebooking RateThe share of clients who leave with their next appointment booked.
Part of Client Retention.