SERVICE MIX
The blend of services that makes up your revenue.
WHAT IT MEANS
Service mix is the proportion of cuts, beard work, colour, add-ons and product in your week, and what each contributes.
WHY IT MATTERS
Two barbers with identical prices can earn very differently because of mix. It is the quiet lever behind average ticket.
MEASURE IT
Average Ticket Calculator runs this calculation on your own numbers in under a minute.
RELATED DEFINITIONS
- Average TicketRevenue divided by clients — what the average visit is worth.
- Service RevenueMoney earned from services, before product and tips.
- Revenue Per ClientWhat one client produces over a year.
Part of Barber Pricing.